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Strategic Planning

for Small Business

Build Trust, Raise Awareness, Drive Results!

Most small business owners lack the time and knowledge to showcase their businesses effectively.

If any of this sounds familiar…

  • We’ve been in business for several years, but we're still not doing as well as we should be.

  • We have a website, but it’s not bringing in much business.

  • I’d like to hire a marketing agency but don’t have a big budget.

  • For what an agency would cost we could add one or two full time employees, but how can I find the right people?

we should talk.

J. R. Bowman & Associates provides C-level experience and the strategic vision to help you build your brand and company image.

We can help you start fixing the problem today. We will help you develop an in-house capability or find an outside agency.

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Expertise and Objectivity

We bring to the table C-level experience with global companies and more than 20 years of experience helping small companies get known and do more business.

We help you develop a strategic approach to reaching your target audiences with the right messages at the right time, using the right communications channels.

The result is a planned, intentional use of communication to achieve your business goals.

Have questions?

Integrated, Strategic Approach

Research

Website SEO audit

Competitive analysis

Keyword research

Strategic comms plan

Audience/msg alignment

Meaningful KPIs

PR/Marketing communication

Agency selection

Internal staff development

Strategic Planning
Execution

First, we talk with you and your team to learn about your business. We evaluate your communications with the objectivity of an outsider who will tell you what you need to hear, regardless. You get proven expertise to help build an in-house capability or hire an agency.

You get the benefit of our decades of public relations, crisis communication, marketing, and sales successes in helping build brands and protect images of companies of all sizes, from global giants, to hometown businesses across a wide range of industries.

Small Business Owner

Hi, I'm Jim Bowman. I understand the challenges and rewards of business ownership firsthand.

While still in college, I owned a manufacturing and retailing business that employed 12 people.

As a corporate executive, I helped build the brands and protect the reputations of global companies whose names are household words.

Since 2001, I have helped small-to-enterprise-size organizations with research, strategic planning, SEO content, and public relations.

Here are a few.

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We Make It Simple!

Whether you're just starting out, beginning to think seriously about an exit strategy, or are somewhere in between, you need a steady flow of new and repeat customers.

Before people will say yes to you they need to hear how your products and services help them solve their problems.

They need to hear your story. They need to know how your business can help their businesses.

If you’re like most small business owners, you probably lack the time or skills to tell the public about the vision you have for your company. We help you acquire the skills and the customers.

Here’s all you need to do to get your story out and more customers coming in:

  1. Schedule a call – Let’s get acquainted and see if we can help you.

  2. Develop a plan – If you decide to work with us, we will create a strategic communications plan to ensure that you reach the right audiences with the right messages.

  3. Work the plan – We work through the plan with you, measuring performance and making adjustments as we go.

If you want to develop communications capabilities in-house we will help you hire and train professional talent.

If you want to hire a marketing or public relations firm, we will help you find one you like that can do the job.

But here's the thing: if you don’t act now, nothing will change. You will continue to be overworked, frustrated, and maybe even slowly going out of business.

Don't wait!

Schedule a free introductory call with us now.

Do This

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Contact Us

Contact us now to find out more about how BowmanPR can help you tell your story and own your market!