Business Communications Services for Small Businesses
Public relations and marketing require different paths, tools and skills to increase business by getting customers to know, like and trust you.
Marketing: YOU talk about your business using ads, brochures, and other means. You control the message.
Public relations: OTHERS talk about your business. You do not have control, but you can have significant influence.
The rise of digital marketing and PR has resulted in some overlap that strengthens each function's ability to communicate with your customers.
Public relations uses the added credibility of third parties to reinforce marketing and customer relations messages via the news media, social media, email, community relations, your employees, and other channels.
Here is a brief overview of some of our services.
Competitive Analysis
This option adds a layer to the SEO audit that shows traffic, keywords, and other information about your top competitors. This valuable information is used to help you exploit any weaknesses they may have.
Owner/Staff Input
Researching your website provides data. Then we talk with you and your staff about the direction and goals for the business in light of your customers, products and services, and the compelling story that makes your business unique.
Website SEO Audit
We use bots to crawl your website as search engines do to assess its functionality and condition. You get a detailed list of technical errors, why they're important, and how to fix them. We also audit inbound links to your site.
Research
Audience/Message Alignment
The messages you send from all departments must be consistent, providing the same information to all your target audiences, including employees, customers, suppliers, community leaders, journalists, and the general public.
Meaningful Key Performance Indicators (KPIs)
We define desired results in terms of how well performance matches up against measurable objectives that align with overall company business goals.
Strategic Communications Plan
Facts and feelings revealed by research inform the strategic planning process. The plan must support the goals and objectives of your business plan through communications strategies, tactics, and messages for all constituencies.
Strategic Planning
BowmanPR Special Expertise
Communications Advisor
For your website to get traffic it must appear in search engine results. We can teach your staff the methods we have used to drive thousands of visitors each month to individual pages on client websites.
Team Building/Mentoring
Experience also helps when you need to build or staff a communications department. Jim has done it several times. He can help you avoid hiring mistakes by screening potential hires and identifying tasks you may want to out-source.
SEO Content Strategy & Development
When it comes to building or defending a company image, experience counts. Schedule a call and see what has made Jim Bowman a valued communications advisor to CEOs of companies from startups to global brands.
Communications Consultant/Advisor
Learn more: info@bowmanpr.com
Phone: +1-817-291-9182
Dallas/Fort Worth, Texas
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