Blog Posts

Blog posts remain the best way to demonstrate your expertise, experience, trustworthiness, and authority in your market.

As best practices for SEO/AI copywriting continue to evolve, the need for informative, engaging content remains great. These examples include long-form and shorter blog posts I wrote for clients.

Small Business Marketing for Field Service Companies - Small business marketing for any field service company isn’t about your products or services. It’s about you and the people who represent you.

Interior Lighting Design for Mood - Lighting designers carefully consider the subtle, but strong, emotional aspects of lighting, which are profound and impact every moment of our lives. Lighting impacts our psyche whether we plan for that or not.

Increase HVAC Profit Margins using Margin Pricing - HVAC businesses average a puny 8% net profit margin, and some leading HVAC industry consultants say the top five percent of operators account for about 95% of all profits in the industry.

Boost Productivity with HVAC Software - The purpose of HVAC software for small businesses is to make your business run as efficiently as possible. That means using each minute effectively so you can generate more revenue every hour of the day.

Making Your HVAC Small Business Website Relevant - An HVAC business without a good small business website may as well put a CLOSED sign in the window and hand out directions to its competitors.

Using Social Media for Small Business to Sell Maintenance Plans - If you’re one of the small business owners still not using social media to get more customers, you don’t know what you’re missing. If you are using social media but not getting the results you want, this article will help fix that.

Why Continuous Service Tech Employee Training & Retention is Essential - Today, finding good service techs is the biggest problem for most owners of HVAC, plumbing, electrical, garage door, and other field service companies.

How to Reduce Labor Costs with Top Techs - Good techs are valuable business resources. Their work generates the company’s revenue and helps build your brand. However, techs also account for a big portion of the direct expenses required to make the money flow.

How to Hire and Keep the Best Field Service Tech Employees - Service technicians can make or break your business when they get eye-to-eye with customers. Because of that, hiring decisions are business decisions that directly affect your bottom line.

Sera – the Field Service Software Total Business Solution - Disrupter, a word you may not associate with Sera, but should. Sera’s industry-first Job Time Efficiency improves your tech’s efficiency so much it’s like adding more techs WITHOUT the additional costs.

Using Call Tracking with FSM Software - Why is Sera talking about call tracking when we have an online scheduling tool that makes it easy to schedule appointments for plumbing, HVAC, electrical, and other field service appointments without making a call?

Cash Flow Management System – the Lifeblood of Your Business - Cash flow is the lifeblood of your business and revenue is the heartbeat that keeps it circulating. But be careful. Avoid falling for the “if we could just get to $XX million in revenue, we could get profitable” trap.