Executive Media Tour

Maj. Gen Richard Hawley Syracuse NCOP

As an Air Force Reserve public affairs officer assigned to the Secretary of the Air Force Public Affairs Eastern Region office in New York City, one duty was to plan and conduct National Civic Outreach Program community visits to cities in the eastern United States. This proactive program enabled community leaders across the map to meet with and question senior Air Force officers. The package includes a timeline and background information about the community, speaking forum host organization, and local news media.

e-books

These eBooks are examples of repurposing content from blog posts to another form, blog posts in this case, with minimal copy editing required.

Step Up You Home Services Business Financial Game - Most home service company owners learned the technical side as technicians but have little or no business training. This ebook points out that 5% of all home service businesses earn 95% of the profits in the industry and that there are three financial documents that point the way to profitability. The author advocates Margin Pricing rather than Flat Rate or Time & Materials and explains how to do it.

Grow Your Home Service Business Amidst Tech Shortage and Skyrocketing Costs - The ebook offers seemingly counterintuitive advice in the face of a chronic shortage of skilled technicians and rising materials costs - hire the best and pay them top dollar! The most capable techs work more efficiently, get more done, and bill more time. The article then details how to establish a culture of excellence that paves the way to business and employee personal growth and makes a company a talent magnet.

Driving Efficiency Through Small Changes Save five minutes here and 10 minutes there on a repetitive task and it adds up fast. Eliminate steps that don’t add value to a process. Automate repetitive tasks. The author's research shows the average customer service call requires staff contact with a customer 28 times! The article show how automating scheduling and dispatching, tracking time accurately increase profits by cutting expenses and geting more done.

Email Autoresponder Series for App Download - this series of four emails was sent in a preset cadence to people who downloaded the billyGO app to introduce the company and to send a brief customer survey.

Co-marketing Email - used shortly after billyGO's launce, this email provided a value add for TLC's customers and an established mailing list for billyGO.

e-mails